Corporate Philosophy

CORPORATE PHILOSOPHY

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Create an enriched and more comfortable lifestyle and culture.

TOTO STORIES - Introducing a series of various initiatives that embody our brand purpose.

TOTO’s Sustainable Products


TOTO’s After-Sales Service


Achieving Water Saving and Cleanliness


TOTO’s Carbon Neutrality Commitment


As We Have Been, as We Will Be

“Providing a healthy and civilized way of life” — This was the vision of our founder, and it has been continuously passed on to each of our employees as the TOTO Group Corporate Philosophy.

This vision has lasted over a century and serves as the center of the TOTO Group’s management and the touchstone for our craftsmanship and sales activities.

We will work to ensure this vision gets passed along to future generations by delivering safe and reliable TOTO-brand products and services to customers around the world. In doing so, we will “create an enriched and more comfortable lifestyle and culture built on our plumbing products.” This is a key facet of the TOTO Group Corporate Philosophy.

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Photo of early TOTO Factory. Worker using a lathe type machine.
Photo close-up of factory worker using a sander device on a toto part.
Photo of TOTO worker inspecting a toilet bowl for errors.
Photo of TOTO worker at a conference room table.
Photo of TOTO engineers with laptop computers looking at ergonomic issues.
Photo of TOTO working inspecting a toilet seat for cracks or errors.
Photo of TOTO line assembly worker putting finishing touches on a freshly created ceramic toilet.

Message From the President

With “All for the customer” as our shared goal, we strive to bring greater kindness to the world.

Every action we take is for the customer and for society as a whole.

Guided by this approach, we aim to be a corporate group in which all Group employees around the world take pride in the TOTO Group Corporate Philosophy, find fulfillment in their work, engage in honest dialogue, and feel empowered to take on new challenges.

With this aspiration, we will seek to deliver an enriched future to the next generation while co-creating new value with our stakeholders.

President, Representative Director

Shinya Tamura

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Valuing “Kindness Must Always Come First” as the Unbreakable Bond at the Heart of TOTO

On April 1, 2025, I was appointed as the 18th president of the TOTO Group. Since then, I have visited our offices across Japan to communicate our management policies to Group employees. In my conversations with employees, I gained a greater sense of the pride they take in the words, “Kindness Must Always Come First,” which were written by TOTO’s first president Kazuchika Okura in a letter to the second president Saburo Momoki. These Words of Our Founder are ingrained in the heart of TOTO and serve as the source for the Company Mottos and Corporate Philosophy, forming an unbreakable bond that unites the Group’s roughly 35,000 employees. Seeing our Group employees across the globe embrace the Corporate Philosophy and engage in passionate discussion with each other on a daily basis, I feel that this is something that is truly unique to TOTO. The essence of this message is in the one simple word — “kindness.” Being kind means that we are useful to people. In my office visits, I repeatedly asked employees what they felt kindness means for TOTO in today’s world. As a company, we have defined the areas in which we want to demonstrate kindness as the three material issues adopted under Shared Value Creation Strategy TOTO WILL2030 (WILL2030): Cleanliness and Comfort; Wellness, Environment, and Relationships. Serving people and society as a whole — this is our raison d’être.

Our people represent the source of the TOTO Group’s value creation. Accordingly, we will create an environment that ensures employees can take pride and find joy in their work, encourages teamwork among them, and helps them build long- term careers. As the leader of the TOTO Group, I will lead by example under the slogan, Pursue your dreams, never give up in the face of challenges, and persevere until your goals are achieved. By doing so, I hope to create and pass on to the next generation an environment where all employees can take on challenges without hesitation. With our roughly 35,000 Group employees working together under our Corporate Philosophy, we will seek to increase the number of TOTO fans in each country and region around the world, while delivering greater kindness to them. As a global organization comprising diverse and strong individuals united through an unbreakable bond, we pledge to give our all for our customers and help create a more prosperous and comfortable future society.

Shinya Tamura

President,
Representative Director

STRATEGY

New Shared Value Creation Strategy TOTO WILL2030

The TOTO Group formulated the New Shared Value Creation Strategy TOTO WILL2030 with a focus on achieving a carbon-neutral and sustainable society by 2050, and aims to realize a sustainable society and achieve clean, comfortable and healthy lifestyles by 2030.

With the important material issues of Cleanliness and Comfort, Environment, and Relationships, we are making efforts to integrate TOTO Global Environmental Vision into management, aiming to create an enriched and comfortable future society that has no impact on the global environment and to achieve economic growth. As a result of these efforts, we will contribute to the SDGs through WILL2030.

Sustainable Development GOALS Logo
  • Good Health and Well-Being
  • Gender Equality
  • Clean Water and Sanitation
  • Affordable and Clean Energy
  • Decent Work and Economic Growth
  • Sustainable Cities and Communities
  • Responsible Consumption and Production
  • Climate Action
  • Life On Land
  • Partnerships for the GOALS

MATERIALITY

SUSTAINABLE PRODUCTS

Sustainable Products That Balance Cleanliness, Comfort, and Environmental Responsibility

Over the last 100 years, TOTO has provided products that offer cleanliness and comfort. We also provide eco-friendly products. Under WILL2030, we defined products that realize both of these requirements as sustainable products. By popularizing sustainable products around the world, we will contribute to realizing an enriched and comfortable society that is environmentally friendly.

Cleanliness and comfort/ Health products

  • Clean
  • Comfort
  • Universal Design
  • Design
  • Healthy

Sustainable Products

Environment products

  • Water saving
  • Hot water saving
  • Electricity saving
  • Reducing C02 emissions
  • Energy saving

Examples of Applicable Products

Diagram showing TOTO‘s clean, comfortable, and sustainable product categories with icons highlighting benefits like water saving, energy saving, design, and wellness.

We Aim for Sustainable Products to Make up 83% of Our Product Composition

Sustainable products are unique to TOTO, balancing cleanliness and comfort; wellness and the environment. In fiscal 2024, sustainable products made up 78% of our product composition. We aim to achieve 80% by fiscal 2026 and 83% by fiscal 2030.

KPIFY2024 (Results)FY2026 (Targets)*FY2030 (Targets)
Percentage of Sustainable Products78%80%83%

Updated according to actual results finalized at the end of June 2025
*Announced in April 2024

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