
TOTO STORIES - Introducing a series of various initiatives that embody our brand purpose.
As We Have Been, as We Will Be
“Providing a healthy and civilized way of life” — This was the vision of our founder, and it has been continuously passed on to each of our employees as the TOTO Group Corporate Philosophy.
This vision has lasted over a century and serves as the center of the TOTO Group’s management and the touchstone for our craftsmanship and sales activities.
We will work to ensure this vision gets passed along to future generations by delivering safe and reliable TOTO-brand products and services to customers around the world. In doing so, we will “create an enriched and more comfortable lifestyle and culture built on our plumbing products.” This is a key facet of the TOTO Group Corporate Philosophy.
STRATEGY
New Shared Value Creation Strategy TOTO WILL2030
The TOTO Group formulated the New Shared Value Creation Strategy TOTO WILL2030 with a focus on achieving a carbon-neutral and sustainable society by 2050, and aims to realize a sustainable society and achieve clean, comfortable and healthy lifestyles by 2030.
With the important material issues of Cleanliness and Comfort, Environment, and Relationships, we are making efforts to integrate TOTO Global Environmental Vision into management, aiming to create an enriched and comfortable future society that has no impact on the global environment and to achieve economic growth. As a result of these efforts, we will contribute to the SDGs through WILL2030.

Sustainable Products That Balance Cleanliness, Comfort, and Environmental Responsibility
Over the last 100 years, TOTO has provided products that offer cleanliness and comfort. We also provide eco-friendly products. Under WILL2030, we defined products that realize both of these requirements as sustainable products. By popularizing sustainable products around the world, we will contribute to realizing an enriched and comfortable society that is environmentally friendly.
Cleanliness and comfort/ Health products
- Clean
- Comfort
- Universal Design
- Design
- Healthy
Sustainable Products
Environment products
- Water saving
- Hot water saving
- Electricity saving
- Reducing C02 emissions
- Energy saving
Examples of Applicable Products
We Aim for Sustainable Products to Make up 83% of Our Product Composition
Sustainable products are unique to TOTO, balancing cleanliness and comfort; wellness and the environment. In fiscal 2024, sustainable products made up 78% of our product composition. We aim to achieve 80% by fiscal 2026 and 83% by fiscal 2030.
| KPI | FY2024 (Results) | FY2026 (Targets)* | FY2030 (Targets) |
|---|---|---|---|
| Percentage of Sustainable Products | 78% | 80% | 83% |
Updated according to actual results finalized at the end of June 2025
*Announced in April 2024
















